We have a new fully remote job opportunity for an App CRM Manager / Mobile Customer Marketing Manager / Mobile Engagement Manager with a business that is home to some of the Uks most loved consumer digital brands. You will join their expanding team & help to grow the user engagement, retention & monetisation across the native mobile app portfolio.

This permanent role is fully remote, with quarterly in-person team meetings.  This client cannot offer visa sponsorship and candidates must be UK based full time.


The App CRM Manager / Mobile Customer Marketing Manager / Mobile Engagement Manager will:

  • Develop comprehensive mobile app engagement strategies to increase user activity, retention, and monetisation.
  • Manage the full user lifecycle (onboarding, retention, re-engagement) using in-app messaging and email marketing.
  • Analyse user behaviour and performance metrics (e.g., retention rates, session duration, DAU/MAU) to optimise app performance.
  • Collaborate with content creators, designers, and developers to ensure app content aligns with user preferences.
  • Create and execute effective push notification strategies to engage and re-engage users.
  • Conduct A/B testing to improve user experience, UI/UX, and overall app performance.
  • Work with specialists to drive revenue through subscriptions, in-app purchases, and advertising strategies.
  • Stay informed on industry trends and emerging mobile app technologies.


The App CRM Manager / Mobile Customer Marketing Manager / Mobile Engagement Manager should have:

  • 1-2+ years of CRM / customer marketing experience in any large consumer environment (eg eCommerce, Media, Travel, Entertainment, Gambling, Social Gaming, digital services, etc)
  • A data-driven mindset
  • Any mobile / App marketing experience is an advantage but is not essential.
  • Strong analytical skills to interpret data and turn insights into actionable strategies, with experience using tools like Looker.
  • Ideally experience CRM or App platforms (e.g., Iterable, Braze, Firebase, Hubspot).
  • Demonstrated success with A/B testing and optimisation methodologies.
  • Excellent communication skills and the ability to collaborate across teams.

This client cannot offer visa sponsorship.

Find out more about how Intelligent People can help with marketing recruitment.

Apply for:

App CRM Manager

Salary
£40000 - £50000 per annum
Benefits
Benefits (no bonus)
Location
UNITED KINGDOM, Remote
Type
Permanent
Discipline
Marketing: CRM, Lifecycle and Loyalty
Sector
B2C
Reference
9601
Posted
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