Head of CRM – Fashion and Homeware

Salary expectation in the region of £90k

A full lifecycle CRM leader across strategy, planning and execution. Oversaw customer data, segmentation, contact journeys, targeting models and campaigns across email and DM. Used test and learn to drive incremental sales of £2.3m and a 10.4% increase in active customers. Broad multi-channel and retail marketing experience prior to this.

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