11th January, 2019
£45K - £52K Bonu - City of London
CRM Manager / Customer Marketing Manager / eMail Marketing Manager
London, £45-52k, Benefits
CRM Manager / Customer Marketing Manager / eMail Marketing Manager needed by a fast growing and profitable fintech business working across multiple markets including; UK, US and EMEA. You’ll be working closely with the senior management team and particularly the CMO to define and execute on the CRM strategy. You will be given full autonomy to shape the strategy in-line with business needs.
CRM Manager / Customer Marketing Manager / eMail Marketing Manager will:
*Meet or exceed monthly ROI targets through constant campaign improvement and multi-channel optimisation
*Build email campaigns using campaign tools, including data selection, with continuous evaluation and optimisation
*Manage agencies and suppliers on a day-to-day basis to ensure on-time and on-budget delivery against targets
*Weekly reporting of campaign effectiveness against budgets and targets
*Identify, test and scale new opportunities for growth through a clear analysis of client behaviour and engagement
*Work closely with colleagues across the business to refine customer targeting and segmentation and deliver insight on customer behaviour
*Drive efficiency and productivity across all digital channels
*The ideal candidate will have a hands-on approach to digital, particularly extensive experience creating and managing CRM campaigns.
*You will be a team player who has extensive experience in multi-channel marketing and must have the ability to take the lead on marketing campaigns while keeping the customer at the heart of business endeavours.
CRM Manager / Customer Marketing Manager / eMail Marketing Manager must:
*Strong CRM experience (Email marketing, Marketing Automation, Lifecycle Marketing) from any industry such as eCommerce, media, Travel, Holidays, retail, airlines, marketplaces, classifieds, fintech, proptech, finance, consumer, b2b, b2c etc
*Highly skilled at email campaign production, sends and evaluation using third party tools (MS Dynamics experience is a must)
*Proven experience managing sophisticated CRM and paid-for media suppliers
*Detail focused, analytical and highly data-literate
*Have an excellent understanding of digital communications planning in order to drive the right creative messaging for each customer group
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