Digital Marketing Manager / Demand Generation Manager | FinTech | 70-90k | London (Hybrid)
Digital Marketing Manager / Demand Generation Manager urgently required to bring their expertise to a rapidly expanding scale-up Fintech firm operating in the digital asset space. The organisation has doubled in size in the past two years after securing $105 million in Series B funding and now seek a talented marketing professional to fill this new role.
Salary: 70-90k + Benefits
Location: London (Hybrid – 3 days per week in the office)
The Digital Marketing Manager / Demand Generation Manager will be responsible for developing, measuring, and optimising digital marketing campaigns across all channels (social media, paid social, managing the content calendar, blogs & SEO).
The Digital Marketing Manager / Demand Generation Manager will also be responsible for developing ABM campaigns with the sales team, to engage target accounts and audience segments with relevant messaging and content and deliver MQLs.
The Digital Marketing Manager / Demand Generation Manager must have:
- Proven track record of success in digital marketing for a B2B SaaS Vendor
- The ability to thrive in a fast-moving environment with a modern tech stack and marketing tools (e.g., Marketo, Hootsuite, Bizible, Webflow).
- A strong understanding of the ABM playbook and proven ability to generate leads for Institutional Software Sales teams
If the Digital Marketing Manager / Demand Generation Manager has experience of Capital Markets, Crypto, Trading or Institutional Investors it would be advantageous but isn’t a prerequisite, as would experience working for a start-up or scale up.
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