Head of Digital Marketing

Head of Marketing / Head of Digital Marketing

Senior Performance Marketing Manager needed by a high growth and well-funded SaaS start-up, building the team which will raise the bar and take them through an important phase of international growth. The parent company is a market-leader and in only 12 years has become profitable with a presence in over 80 countries.

Head of Marketing / Head of Digital Marketing / Senior Performance Marketing Manager will be responsible for defining & implementing all digital marketing initiatives that will drive the success of the business across multiple markets. You will define the full digital marketing strategy (prioritising all inbound) & then lead the hands-on execution alongside the founding team.

Head of Marketing / Head of Digital Marketing / Senior Performance Marketing Manager will:

*Draw up a roadmap & defining time bound target goal

*Monitor & report on spend and performance vs KPIs.

*Optimisation of PPC SEO, CRM campaigns through targeting, segmentation, bid adjustment, pricing, placements, etc.

*Mapping out, implementation & optimisation of all retargeting strategies

*Trial & scope potential new channels.

Head of Marketing / Head of Digital Marketing / Senior Performance Marketing Manager must have:

*Strong digital marketing experience from a B2B SaaS background, inc; tech, fintech, hrtech, SaaS, Software, B2B, Gaming

*Proven end to end examples of driving high growth within a company through Digital Marketing strategy

*Experience with relevant industry advertising tools (i.e. AdWords Editor, Google Merchant Centre, Google Analytics, etc) and techniques.

*Strong analytical skills

*A strong can-do attitude & bias for action – they will never say ‘that’s not my job’

Intelligent People is a specialist Head of Marketing recruitment agency.

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