Influencer Marketing Manager needed by an innovative software business who aim to make users’ experiences of using multiple devices more accessible, whether at home or in the workplace. Operating D2C and B2B channels, the organisation serves millions of users and companies worldwide across sectors, from Disney to the UK’s emergency services.
The client has recently developed a new version of their flagship app product, so the role will initially involve identifying and (re-)building partnerships with key influencers, particularly on YouTube, to produce promotional content. The Influencer Marketing Manager role will likely evolve over time to incorporate other marketing elements, such as SEO and copywriting.
This is a fractional role as part of a 6-month contract working 1-2 days per week remotely. Based on performance, it may be possible to continue on a permanent full-time basis.
The Influencer Marketing Manager will:
- Develop and manage partnerships with influencers and content creators across social media channels, especially YouTube. This will include securing sponsorships.
- Implement best practice in SEO, pinpointing search terms that drive traffic and enhancing content accordingly.
- Produce and manage a content plan, mapping future posts such as case studies and blogs to engage the audience.
- Track performance using tools such as SEMrush and Google Analytics to identify strategies that need to be optimised.
The Influencer Marketing Manager must have:
- 4+ years’ marketing experience in relevant area, such as influencer, SEO, or content marketing.
- Strong experience within tech sector in any capacity (e.g. developer or designer), though tech marketing would be ideal.
- Proven track record of negotiating and managing influencer/social media sponsorships.
- A proactive, hands-on approach to work – this is an IC role and will be marketing hire #1 for the client.
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