23rd April, 2019
£70K - £90K Equity - London
Marketing Director / Digital Marketing Director / Head of Growth Marketing needed by a high growth Pre-IPO international digital marketplace business who are backed by high profile VC groups, are cash positive and growing by 70% YoY. They’ve focussed on the UK market but are still growing internationally with virtually zero effort. Their plan is now to ramp up growth across different markets and shape the marketing strategy accordingly.
The Marketing Director / Digital Marketing Director / Head of Growth Marketing will have end-to-end ownership of the marketing strategy across all digital channels including; PPC, Social, Display, SEO, PR, CRM, Content, SEM and others. You’ll need to build a team from the ground up, whilst remaining hands-on and being happy to roll your sleeves up.
Marketing Director / Digital Marketing Director / Head of Growth Marketing will:
*Be responsible for defining and delivering on the global marketing strategy.
*Build a team that can drive growth and global expansion
*Own all aspects of marketing, from managing the content strategy to optimising the online advertising (PPC) across Google, Criteo, Taboola, and social media platforms (agency management and in-house).
*Analyse customer insights, use competitor research and industry trends to create genuinely insightful and unique campaigns
*Challenging agencies to perform effectively (bringing in-house where necessary)
Marketing Director / Digital Marketing Director / Head of Growth Marketing must have:
*Strong digital marketing experience from any sector, such as; Retail, FMCG, eCommerce, gambling, gaming, finance, fintech, Travel, Holidays, Airlines, Marketplaces, Classifieds, Media etc.
*A strong data-driven approach
*Previous experience working in a similar stage start-up/growth business
*A Proven track record of building incredibly successful teams.
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