Working for a specialist travel company, the Senior Paid Search Manager / Performance Marketing Lead / Senior Digital Marketing Manager role involves bringing Paid Search in-house and managing it directly, across the UK, Europe and North America.
This is a profitable private company. They’re on the FT list of fastest growing European companies and they place huge importance on Paid Search. They dominate their market in the UK but there’s a huge growth opportunity in Europe and the US.
This role involves building and optimising paid search and paid social campaigns across all territories, working with in-country translation specialists as required, to deliver profitable customer and revenue growth. Their current annual spend is £2m, but there’s a limitless budget where there’s ROI. The role reports directly to the CEO.
This is a fully remote (UK) role with quarterly meetups, usually in London / Southeast.
The Senior Paid Search Manager / Performance Marketing Lead / Senior Digital Marketing Manager will:
- Own all performance marketing activities, launching & optimising campaigns locally and internationally
- Maximise productivity through automation and feed integration
- Rapidly identify high-potential ideas via a ‘test and learn’ approach
- Build a plan and global expansion, targeting local search engines as appropriate
- Implement monitoring tools and build the process/reports for analysing PPC performance
- Balance revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTV
- Collaborate with engineering, data science, SEO and content as needed to deliver campaigns
- Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
- Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape
Candidates for the Senior Paid Search Manager / Performance Marketing Lead / Senior Digital Marketing Manager role must have:
- Expert level hands-on paid search experience, agency or client side
- Large spend budget experience, £4-5m+ per annum.
- B2C / D2C transactional eCommerce experience from any sectors, e.g. retail, travel, media, airlines, price comparison, marketplaces, gambling, etc
- Happy being hands-on, managing and optimising campaigns themselves directly as a senior IC
- International campaign experience, European or ideally North America
- Experience of SA360
- Very strong numeracy and comfort with date, ideally numeracy/STEM degree or equivalent experience.
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