Senior Social Media Manager

Working for a well funding and profitable health and wellness eCommerce brand, the Social Media Strategist / Senior Social Media Manager/ Social Channel Community Manager role involves managing one Social Media Manager to develop and execute brand campaigns across social channels, especially Instagram, Tiktok, youtube, podcasts and other relevant channels.

This involves setting the strategy to communicate the brand to target consumer segments (as opposed to selling product via social channels), but is also very hands on, developing copy and building campaigns directly.

The role will likely involve opening a Youtube channel from scratch, so any experience of long form content is a strong advantage.

This is a hybrid role with 3-4 days in their West London offices, although they’re very delivery focussed with lots of flexibility.

The Social Media Strategist / Senior Social Media Manager/ Social Channel Community Manager will:
* Own content strategies across social platforms, including Instagram, YouTube, Podcasts, LinkedIn, and TikTok.
* Develop and launch Podcast and YouTube channels, leveraging the network of brands and ambassadors.
* Own the campaign strategy and schedule across all channels, to grow the brand and inspire followers
* Own brand activation and events, bringing immersive and impactful brand activations and events to the next level.
* Play a leading role in crafting the brand activation strategy, enabling tools for scale, and developing innovative event formats and partnerships.
* Coordinate with influencers/ brand ambassadors and partner brands to expand reach and enhance content visibility and quality.
* Collaborate with marketing, content, and product teams to create cohesive and integrated marketing campaigns.
* Provide insights and recommendations based on data to continually refine and advance social media presence.
* Use analytics tools to monitor and report on performance, adjusting strategies as necessary to improve engagement, reach, and alignment with the target audience.

Candidates for the Social Media Strategist / Senior Social Media Manager/ Social Channel Community Manager role must have:
* Strong experience planning and delivering impactful brand campaigns across social channels, that has driven engagement, brand followers and ultimately product sales.
* Some experience with health, fitness, nutrition or wellness products/services, or a strong interest in this category and lifestyle area.
* Experience creating social channel strategy, and hands-on execution of a campaign roadmap.
* Someone who lives and breathes social media, staying on top of content formats, social platforms and trends.
* Experience briefing and managing external creative partners (photographers, content creators, agencies)

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