Written by Laura Richards Marketing Director 27 Apr, 2022
If you are an employer within a recruitment process, you may be wondering about what equity, alongside salary and benefits packages, may secure your ideal candidate. The simple answer to this question… there is no simple answer!
There are many variables that affect the amount that is usually offered by employers, often depending on the risk to the candidate. A very early-stage start-up that is boot strapping and can’t afford to pay much of a salary will offer more than a post-series B scale-up with a proven product–market fit.
Variables that affect equity allocations
Business variables:
Business status (start-up, scale-up, enterprise)
Funding received to-date
Number of employees
Time sensitivity and urgency to fill the vacancy
Domain variables:
Do you have a proven product market fit?
Is your product / domain exciting?
Does your product have a social good/bad association?
Offer variables:
Salary offered
Benefits package and other incentives included
Value of the individual / what would they bring to the table
Candidate variables:
Scarcity of the skills / niche skills and experience of the individual
Value of the individual / what would they bring to the table
Level of confidence in the candidate
Benefits package examples
We can give tailored advice on benefit packages offered, taking into account the variable factors above. Although there is no definitive answer we can give per job role, here are some examples of recently placed candidates:
