Digital Marketing Analyst recruitment
If you are seeking a career as a Digital Marketing Analyst, or looking to hire a candidate for this role, this comprehensive guide will provide you with the essential information you need.
We cover everything from the key responsibilities of a Digital Marketing Analyst, the required skills, salary expectations and what employers are looking for today.
If you’re an employer looking to recruit a Digital Marketing Analyst please see our Digital Marketing page or click the button below to speak to us directly.
What does a Digital Marketing Analyst do?
A Digital Marketing Analyst is a professional who specialises in interpreting data to help businesses enhance their Digital Marketing strategies. They work to drive business growth by analysing digital channels, optimising campaigns and providing insights that improve the overall user experience and conversion rates. As essential members of Marketing teams, Digital Marketing Analysts are critical in shaping data-driven strategies across SEO, PPC, social media and more.
Main objectives and responsibilities for a Digital Marketing Analyst
The primary goal of a Digital Marketing Analyst is to increase an organisation’s online visibility, engagement and conversion. Key objectives include:
- Monitoring and analysing digital campaigns
- Collecting and interpreting data from analytics tools
- Improving website and social media performance through insights
- Identifying trends to inform content and marketing strategies
These objectives support an overarching strategy to maximise ROI for all Digital Marketing efforts.
Essential skills for a Digital Marketing Analyst
For success as a Digital Marketing Analyst, candidates need a combination of technical and interpersonal skills. Essential skills include:
Technical skills
Proficiency in tools such as Google Analytics, SEMrush, and social media advertising platforms; a strong grasp of SEO and PPC principles.
Analytical skills
Ability to interpret complex data, identify trends and translate insights into actionable recommendations.
Communication skills
Strong written and verbal communication to share findings and collaborate with teams.
Other desirable skills include knowledge of SQL, Excel and familiarity with data visualisation tools.
Digital Marketing Manager salary expectations
It is expected in today’s market that the salary for an experienced senior Digital Marketing Analyst would be in the region of £30,000 – £45,000 per year.
This figure can be influenced by location, experience and the industry concerned. If you can evidence a proven track record of successful achievement over the years, this can enhance the package being offered. Equally, the overall salary package can include equity, pensions, health care and other benefits.
Education and qualifications required for Digital Marketing Analysts
While no specific degree is universally required, employers typically prefer candidates with a background in Marketing, Business, Data Science, or Economics. Relevant certifications are also highly valued, including:
- Google Analytics and Google Ads certifications
- SEO and digital marketing certifications from industry-recognised bodies
For those looking to advance in digital analytics, certifications in SQL or data visualisation (such as Tableau) can be advantageous.
Digital Marketing Analyst Career Path
A career as a Digital Marketing Analyst offers numerous opportunities for advancement including the following roles:
Senior Digital Marketing Manager
Digital Marketing Analyst Job Description
Here is a typical job description for a Digital Marketing Analyst:
A Digital Marketing Analyst plays a key role in helping organisations make data-driven decisions to optimise their digital marketing efforts.
Overview:
The Digital Marketing Analyst is responsible for analysing data from Digital Marketing campaigns, providing insights, and making recommendations to improve performance. The role involves working with various stakeholders to track, measure, and optimise marketing activities across channels, including social media, search engines, email and websites.
Key Responsibilities:
Data Analysis:
Analyse digital marketing campaign performance, website traffic, and other key metrics using analytics tools (e.g. Google Analytics, Adobe Analytics).
Reporting:
Create clear and actionable reports and dashboards to communicate campaign performance to stakeholders.
SEO and SEM Analysis:
Monitor and evaluate website performance, providing recommendations to improve search rankings and paid search ROI.
Campaign Optimisation:
Provide insights to improve targeting, conversion rates, and user engagement across digital platforms.
A/B Testing:
Conduct experiments to test marketing strategies and identify best-performing practices.
Competitor Analysis:
Monitor industry trends and competitors to identify opportunities for growth.
Collaboration:
Work closely with marketing teams, designers, and developers to implement strategies and improve marketing performance.
Skills and Qualifications:
Education:
Degree in marketing, data analytics, business or a related field (or equivalent experience).
Technical Skills:
Proficiency in Google Analytics, SEO tools (e.g., SEMrush, Ahrefs) and data visualisation platforms (e.g. Tableau, Power BI).
Marketing Knowledge:
Understanding of PPC, email marketing, social media and Content Marketing.
Analytical Thinking:
Strong problem-solving skills with the ability to interpret complex data.
Communication:
Excellent verbal and written communication skills for presenting insights to stakeholders.
Project Management:
Ability to manage multiple tasks and prioritise effectively.
Desired Experience:
- Experience working in digital marketing or a similar analytical role.
- Knowledge of HTML, CSS, or JavaScript (desirable but not essential).
- Familiarity with CRM systems like Salesforce or HubSpot.
This role requires a proactive individual with a keen eye for detail and the ability to work collaboratively across departments. If you have a passion for analysing digital marketing, we would love to hear from you.
Typical interview questions for Digital Marketing Analysts
When preparing for an interview as a Digital Marketing Analyst, candidates may be asked:
- “How would you analyse and report on an underperforming campaign?”
- “What KPIs would you consider for a new social media strategy?”
- “Explain a time when your data-driven insight improved a campaign’s performance.”
These questions help interviewers assess analytical thinking, problem-solving skills, and communication style.
Digital Marketing Analyst FAQs
- Is coding knowledge essential for a Digital Marketing Analyst?
- Coding is beneficial but not mandatory. Basic SQL knowledge can, however, enhance data-handling capabilities.
- Can Digital Marketing Analysts work remotely?
- Yes, many organisations allow remote work for this role, as the work primarily involves digital tools and online platforms.
- Which industries hire Digital Marketing Analysts?
- Digital Marketing Analysts are needed across various sectors, including e-commerce, finance, technology, and the public sector.
