Performance Marketing Manager
Intelligent People is a London, UK based executive recruitment agency specialising in Digital Marketing.
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The Role of the Performance Marketer
A Performance Marketing Manager, also known as a Performance Marketer or a Performance Manager, is a key role in the digital marketing landscape. They are responsible for planning, executing and optimising paid marketing campaigns to deliver measurable results, such as increased customer acquisition and improved return on investment (ROI).
Typically found in industries like retail, technology and finance, Performance Managers work closely with analytics teams to ensure every pound spent delivers maximum value.
What are the main objectives of a Performance Marketing Manager?
Objectives can vary depending on the company and its specific goals. However, here are 9 common objectives:
1. Increase ROI on Marketing Campaigns
Optimise paid media channels (e.g., LinkedIn, GoogleAds, Facebook, PPC (pay per clicks), social ads, display advertising) to achieve a high return on investment.
2. Drive Website Traffic
Implement strategies to increase relevant and high-quality traffic to the organisation’s website or landing pages.
3. Enhance Conversion Rates
Focus on improving the customer journey and reducing barriers to conversion to boost lead generation, sales or other desired actions.
4. Manage and Optimise Budgets
Allocate and monitor the performance marketing budget efficiently to maximise impact and minimise waste.
5. Develop Data-Driven Strategies
Use analytics and data insights to inform decisions, measure performance and guide campaign adjustments.
6. Increase Brand Visibility and Awareness
Ensure the organisation’s brand reaches the right audience through targeted performance channels.
7. Collaborate Cross-Functionally
Work closely with creative, content and product teams to align campaigns with broader organisational goals.
8. Test and Scale Campaigns
Conduct A/B testing, trial new strategies and scale successful campaigns to maximise outcomes.
9. Monitor Competitor Activity
Stay informed about industry trends and competitor strategies to remain competitive in the market.
Hiring in 2025?
Discovering the ideal timing to hire can be a challenging task. This guide provides insights into the role, the optimal period to bring one on board depending on your business strategy and expansion plans, as well as the necessary resources you may require in preparing for the recruitment process.
Performance Marketing Manager expected salary 2025
In today’s market, a UK salary for a Performance Marketing Manager would be in the range of £40,000–£60,000 per year.
There are some factors which may determine the level of salary including:
- The ambitions of the company. Do they have stretching objectives to meet and therefore they need a strong candidate to join?
- The size of company. What funding do they have to secure the best candidate?
- The location of the HQ. Most candidates see a higher salary when commuting to a main city like London or Manchester.
Performance Marketing Manager job description
Company overview:
We are a rapidly growing tech company at the forefront of innovation in [industry/sector]. Our cutting-edge solutions have gained significant traction in the market, and we are scaling our operations to capitalise on our success. As we continue to expand, we are seeking a dynamic and experienced marketing leader to join our executive team and drive our marketing efforts to new heights.
Role overview:
We are seeking a highly motivated and results-driven Performance Marketing Manager to oversee and optimise digital marketing campaigns across multiple channels. The successful candidate will play a key role in driving customer acquisition, engagement and retention, ensuring all campaigns deliver measurable results aligned with business objectives.
Responsibilities:
Develop and Execute Campaigns: Plan, implement and manage performance marketing campaigns across channels such as Google Ads, social media (e.g., Facebook, Instagram, LinkedIn), affiliate networks and programmatic advertising.
Analyse and Optimise: Monitor performance metrics (e.g., ROI, CPA, CTR), conduct A/B testing and optimise campaigns to maximise efficiency and effectiveness.
Budget Management: Allocate and track budgets, ensuring efficient spend and alignment with revenue goals.
Customer Insights: Leverage data analytics to understand customer behaviour and improve targeting strategies.
Collaboration: Work closely with creative, content and product teams to produce impactful assets and ensure consistent brand messaging.
Reporting: Provide detailed performance reports to stakeholders, including insights and actionable recommendations.
Stay Updated: Keep up with industry trends, emerging platforms and new advertising technologies to maintain a competitive edge.
Qualifications:
- Bachelor’s degree in Marketing, Business or a related field (preferred but not always required).
- Proven experience (3–5+ years) in performance/digital marketing, particularly in paid media and acquisition.
- Expertise in managing campaigns on platforms such as Google Ads, Meta Ads Manager and others.
- Strong knowledge of analytics tools like Google Analytics, Tag Manager and CRM systems.
- Proficiency in using data visualisation tools such as Tableau or Power BI (preferred).
- Ability to interpret complex data sets and translate findings into actionable strategies.
- Excellent communication, project management and problem-solving abilities.
- Google Ads or Facebook Blueprint certifications (advantageous).
If you have an innovative mindset with a focus on growth and improvement and the ability to thrive in a fast-paced, evolving environment and have demonstrated success in fostering a culture of innovation and collaboration, we would love to hear from you. Join our team and be a driving force behind our success as we revolutionise our sector.
Download full job description
What skills does a Performance Marketing Manager need?
To excel in the role of Performance Marketer, candidates need a mix of technical expertise and strategic thinking. Key skills include:
Proficiency in digital advertising tools: Google Ads, Facebook Ads Manager and programmatic platforms.
Analytical ability: Skilled in interpreting data and identifying actionable insights.
Budget management: Ability to allocate resources effectively and maximise ROI.
Communication skills: Collaborating with cross-functional teams and presenting findings clearly.
Adaptability: Staying ahead of trends, such as AI-powered marketing tools and changing consumer behaviour.
Education requirements needed of a Performance Marketing Manager
While a degree in Marketing, Business, or Data Analytics is advantageous for the role of Performance Marketing Manager, employers often prioritise experience and results. Certifications such as Google Ads Certification, Facebook Blueprint, or proficiency in tools like HubSpot and Tableau can set candidates apart.
Our digital recruitment agency approach
We operate with our core values at the centre of everything we do. We listen. We support. We’re ethical, always wanting the best for clients and candidates – we’ll never push you down a route that is not right for you or your business. That’s built our trusted reputation as a digital recruitment agency, and it’s why our customers come back to us time and time again.
Performance Marketing Manager FAQs
- Do I need formal qualifications to become a Performance Marketing Manager?
- Typically, the role requires a degree in Marketing, Business, or a related field. While qualifications help, hands-on experience and proven results are often more important.
- What’s the difference between a Performance Marketing Manager and a Digital Marketing Manager?
- A Performance Marketing Manager focuses exclusively on paid campaigns and measurable outcomes, while a Digital Marketing Manager oversees broader strategies, including organic content.
- How does a Performance Marketing Manager measure success?
- Key metrics include: click-through rate (CTR); conversion rate (CVR); cost per acquisition (CPA) or cost per lead (CPL); return on ad spend (ROAS) and overall campaign ROI.
- Can this role be remote?
- Yes, many companies offer remote or hybrid options, especially in digital-first industries.
- What are the biggest challenges for a Performance Marketing Manager?
- Keeping up with evolving advertising platforms and algorithms. Balancing short-term and long-term campaign goals. Managing high competition for ad space. Ensuring privacy compliance (e.g., GDPR, cookie policies).
