Marketing Consultant
Applying for a new job in today’s market can be competitive, so standing out is more important than ever, especially if you’re navigating C-suite executive search, interim recruitment or applying for roles in product marketing or digital leadership.
With more experienced professionals on the move in 2025, it’s not just about having the right experience – it’s about how you present it. Whether you’re applying directly, connecting with a marketing recruiter, or positioning yourself for your next interim role, a strong LinkedIn profile, a clear CV and a thoughtful application can make all the difference.
If you’re currently looking for a senior role in product management, UX / UI & product design, marketing, digital marketing, eCommerce or commercial leadership, be sure to explore our live roles section, we’re regularly updating it with exciting opportunities across the UK and internationally.
Here’s how to make sure you stand out for the right reasons.
1. Make your LinkedIn profile work for you
LinkedIn is often your first impression, especially in senior hiring processes and C-suite executive search. Here’s how to optimise it:
- Headline and summary: Don’t just list your title. Use the headline to express your value proposition (e.g. “Driving growth through data-led product marketing strategies”). In the “About” section, tell your career story and highlight your key achievements.
- Rich media and visual proof: Add case studies, links to campaigns, media coverage or keynote speeches, anything that proves your impact visually.
- Engage and stay active: Comment on industry trends, share insights or celebrate team wins. This keeps your profile visible and demonstrates your engagement with your field.
- Recommendations and endorsements: These still matter, especially in interim recruitment, where personal credibility is key. Ask for a few targeted endorsements that reflect your niche strengths.
2. Tell a clear story on your CV
For senior roles in product marketing, digital leadership or interim commercial positions, your CV should be less about listing responsibilities and more about showcasing impact.
- Summary at the top: Use this to align yourself with the role you’re targeting – highlight industry experience, leadership strengths and key outcomes, rather than simply outputs.
- Results, not duties: “Led the go-to-market strategy for a new B2B SaaS product, resulting in £3.2m ARR in year one” speaks volumes compared to “responsible for go-to-market planning.”
- Tailored for every application: Especially in competitive marketing recruitment or product-led searches, you need to align your language with the job spec. Reflect the company’s tone and mirror priority skills.
- Formatting matters: Keep the design clean and easy to scan. Avoid over-styled templates, substance is what counts, but it needs to be easy to digest quickly.
- Do not include a photo: It’s not standard practice in the UK and can distract from your experience. Focus on the content, not appearance. Make sure you read our recent article about the results of a survey we did to our 50,000+ followers on including a photo on your CV.
3. Personalise your applications
If you’re applying via a marketing recruiter or directly to a business, how you apply still matters. Many candidates often rinse and repeat, applying to as many jobs as possible and then wonder why they don’t get much success. We would stress taking the time to personalise your application to the job in-hand.
- Introductory notes: Whether it’s a cover letter or a note to a recruiter, take the time to personalise. Mention what attracted you to the company or why the role aligns with your strengths.
- Mirror key terms: Scan the job spec for language and keywords and use them thoughtfully in your application.
- Research and relevance: Demonstrate that you understand the business’s challenges or goals. This level of insight sets senior candidates apart.
- Highlight flexibility or USP: Especially relevant in interim recruitment, mentioning your availability, niche skills, or ability to parachute into specific projects can be a game-changer.
4. Work with a specialist recruiter
Navigating a crowded job market can be overwhelming, especially when you’re targeting senior roles in competitive fields like C-suite executive search, interim recruitment or product marketing. This is where working with a specialist recruiter can make a significant difference.
A recruiter who understands your industry and specialism can offer several key benefits:
- Expert guidance: A specialist recruiter has a deep understanding of the market and the types of roles that best match your skills. They can provide tailored advice on how to position yourself and make sure you’re applying to the right roles that fit your career aspirations.
- Access to unadvertised roles: Many senior-level positions, especially in product marketing or executive leadership, are filled through exclusive relationships that specialist recruiters have with companies. By working with a recruiter, you may gain access to roles that are not advertised publicly.
- Streamlined process: A good recruiter can speed up the hiring process by helping you prepare for interviews, negotiate salaries, and manage multiple opportunities. They can also offer insight into the company’s culture and values, so you’re well-prepared before any meeting or interview.
- Long-term relationship: Even if you’re not actively looking for a job right now, staying in touch with a specialist recruiter can help you stay on their radar for future opportunities. Over time, they become a valuable career partner who can advocate for you when the right role comes up.
By collaborating with a recruiter who truly understands your field, you can significantly improve your chances of landing a role that’s the right fit for your skills and long-term career goals.
Summary
Standing out in today’s job market doesn’t require a total reinvention, it’s about clarity, relevance and smart positioning.
Whether you’re targeting a C-suite executive search, exploring interim recruitment options, or aiming to progress your career in product marketing, digital leadership, or commercial roles, presenting your strengths clearly and confidently is key. Hiring managers and recruiters are moving quickly, so being visible, focused and prepared makes a real difference. Ultimately, recruiters and companies hiring want to know that you’re right for the role you’ve applied for and will be a good fit, rather than feeling you’ve just sent out 100 applications and hope some of them land.
A strong LinkedIn profile, a sharp and tailored CV and a personalised approach to applications are the building blocks of success. Back this up by collaborating with a specialist recruiter who can provide expert advice, access to unadvertised roles and support throughout the hiring process. Their deep industry knowledge can help you navigate the market more effectively, ensuring you’re well-positioned for the right opportunities.
If you’re currently seeking senior roles in product management, UX / UI and product design, marketing, digital marketing, eCommerce, or commercial leadership, make sure to check out our live roles for new and exciting opportunities across the UK and internationally.
Looking to hire? Visit our ‘I need to hire’ section to connect with top-level talent.
Looking for your next opportunity? Explore our live jobs and take the next step in your career today.
