What is the typical salary for Head of Marketing roles in the UK?
£80,000 to £110,000
As a leading marketing recruitment agency specialising in C-suite marketing candidates, Intelligent People are well placed to advise on Head of Marketing salaries in the UK.
With our 20 years’ experience within the competitive industries we operate in, a Head of Marketing salary typically ranges from £80,000 to £110,000.
However, the national averages are lower, so let’s take a look at some of the largest UK job platforms to get a broader picture.
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Head of Marketing wages as advertised on top job boards
What does Indeed say?
The average base salary is £58,201 per year, based on 1.1k salaries reported.
What does Glassdoor say?
The estimated salary is £64,215 per year, with a “Most Likely Range” of £52,000 to £79,000 per year.
What does Talent say?
The average annual salary for a Head of Marketing in the United Kingdom is £60,000.
Experienced workers: Up to £80,000 per year.
What does Total Jobs say?
The average salary for Head Of Marketing jobs is £42,500.
Salary variations
As you can see above, there is a huge range in salaries for HOM positions in the UK. This is a similar story for Marketing Director, VP Marketing and CMO roles, meaning correct salary benchmarking requires intimate knowledge of the influencing factors. We’ve shared more below in our FAQ section.
Expert salary benchmarking advice
Reach out to us today to discuss your recruitment needs in more detail. After assessing your requirements, we can advise on the correct salary for the Head of Marketing position you have in mind and come up with a strategy to place the correct candidate within the required timescales.
Head of Marketing salary FAQs
- Do Head of Marketing salaries vary regionally in the UK?
- Competitive regions with high cost of living and transport costs such as London typically command salaries up to 50% higher than less competitive or lower cost of living regions such as Northern Ireland.
- Should start-ups pay more for top marketing talent?
- Start up / scale ups that have just received funding and need experts in to set up or launch products and gain market share quickly will need to offer a high salary in order to attract the right level of HOM talent.
- Are marketing needs different in large organisations?
- Larger, more complex businesses often require a more extensive marketing strategy, demanding experienced and skilled professionals.
- Should multi-national organisations recruit for Head of Marketing?
- Companies with a global footprint or multiple brands may seek Head of Marketing candidates with international marketing expertise, which can command higher salaries. Additionally, the competitive landscape within an industry plays a significant role.
- What's the best way to stay competitive when attracting marketing talent?
- Companies facing intense competition may need to invest more in their marketing efforts to maintain or gain market share, potentially leading to higher salaries for Head of Marketing positions.
